Do you follow your favorite companies on Twitter and Facebook? Have you interacted with these companies? I have exchanged several tweets with major companies on Twitter and when you think about it, we are truly in a relatively new territory and level of communication that did not exist even five years ago.
Ted Rubin has written a book regarding digital marketing in today’s social media age.
Ted Rubin is the Chief Social Marketing Officer of Collective Bias a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. ROR is the basis of his philosophy…It’s All About Relationships! In the book Ted and his co-author, Kathryn Rose, discuss how social media contributes to your company or business’s Return on Investment (ROI).
Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.
Kathryn is the author of 9 books on social media marketing The Step by Step Guides to: Twitter, Facebook, SEO/Video Marketing and Linkedin for Business, The Parent’s and Grandparent’s Guides to Facebook, the Teen Safety Guide , the best-selling Solving the Social Media Puzzle and Return on Relationship.
In the book the idea of measuring return on relationships is discussed in terms of social media relationships, the loyalty the develops from this relationship and the result to the bottom line.
The book will be out January 29th and you can purchase it on Amazon here. You can learn more about Ted Rubin and Kathryn Rose below:
Connect with Ted Rubin on Twitter here:
Connect with Kathryn Rose here:
Disclosure: I am being provided with a copy of the book “Return on Relationships. As a blogger and a business owner, I am very interested to learn more about the measurement of Return on Relationships as it correlates to today’s social media channels.
Do you think there is value when a company engages with a customer on social media? What has been your experience?